Boise’s Fashion Finds 18

Where to Find the Perfect Outfit for Every Occasion

When you’re sitting at your desk at work staring out the window, all you can think about is that trail you’re going to bike on after work, the cold mountain lake you’ll want to jump into or the hills you’re going to hike with your dog. Luckily, the experts who work in Boise’s fashion scene understand this lifestyle and carry the clothes to match it. Of course, they know that the people in this growing city also like to get fancy every now and then. Downtown is booming and you may be surprised to find how many boutiques are tucked in between all the restaurants and hotels. These knowledgeable owners and fashionistas are at your service and would love to put together your next outfit for any occasion.

Piece Unique & Shoez

205 N. 10th St.

Before there ever was a Jack’s Urban Meeting Place or even a Whole Foods, Piece Unique existed and has been a favorite stop for fashion seekers for the past 20 years. It’s been in its current location for a little over Five years now and is two floors of men’s and women’s clothes, as well as a consignment shop where you can find gently used designer brands at a price many Boiseans can afford. Alex Lafong, the store’s manager and the daughter of owner Natalie Durham, is happy to see how hip Boise has become and loves that the fashion trends have followed suit.

Walla Walla

814 W. Idaho St.

Walla Walla brings a touch of casual luxury to Boise all the way from wine country. Originating in its namesake, Walla Walla, Washington, 25 years ago, the downtown clothing store (with another store at the Village in Meridian, as well as three locations in Washington) focuses on beautiful garments, especially from designer Eileen Fisher. This is effortless fashion, providing form and function, and is perfect for the Boise lifestyle. You’ll also find stunning leather bags from Sun Valley designer Cindy Kirk. In a world of internet shopping, Walla Walla is committed to dressing you well and providing personal customized service to help you look your best.

SHIFT boutique

807 W. Bannock St.

Kelsey Miller and her sister, Megan Quintero, moved back to their hometown and decided to pursue their dream they had talked about since they were kids—to open up their own fashion boutiques. They left their jobs in Portland and San Francisco and realized that downtown Boise was lacking in the mid-priced fashion market. They focus on popular brands such as Free People, BB Dakota, Z-Supply and Chinese Laundry. SHIFT tries to appeal to Boise’s conservative yet fashion-forward vibes, and they want to make sure they carry a little something for everyone, whether you need a cute cocktail dress for a summer party or a good pair of jeans that you’ll wear every day.

Marla June’s

811 W. Bannock St.

Marla June’s is an upscale urban women’s boutique and carries everything from mother-of-the-bride dresses to loungewear to business attire. Trust the friendly staff to guide you to those pieces that you may not have chosen yourself, but end up being a great fit for your personal style and body type. They carry high-quality clothing items that are classic but with an artistic edge. This is a store that believes anyone, no matter what age, should be able to stand out and look their best. They carry great products such as Hobo handbags, Karen Cane and Sofft shoes. Be sure to stay abreast of their frequent trunk shows and find out about the hottest fashions before anyone else.

KEYSTONE station

222 N. 9th St.

When the owners of Shift Boutique realized there was a need for a mid-priced clothing boutique for men in downtown Boise, they quickly snagged the perfect storefront and opened in February 2017. This hip store seems like something you’d find in Portland but is tuned into the casual style of Boiseans. They carry the brands that could be categorized as work-to-weekend wear, fashion-forward yet built to hit the trails, such as RVCA, Woolrich Heritage brands, Levis, Billabong, Poler Outdoors, Pendleton and Herschel bags. Keep an eye on their social media accounts to stay informed about their happy hour events every third Wednesday of the month.

Ruby Lou

130 N. 8th St.

Ruby Lou has been open for over a year in downtown Boise but was a well-tenured shop in Eagle for about 14 years. The owner, Lou Russell, felt like she needed a change and was excited to be surrounded by all the other shops that have been popping up as the city grows. This contemporary women’s store carries high-quality brands and focuses on the best of the best to help women feel fabulous even when casual. Though the online shopping craze may seem like it’d encroach on some of these small boutiques, people want to feel the fabrics as well as have a hand in curating the perfect outfit. You’ll find brands such as Bailey 44, Michael Stars, Hudson Jeans and Brighton jewelry.