Grow Your Business with Social Media

It’s Not Your Grandpa’s Yellow Pages

Today things change at a rapid pace.  Ninety percent of people use the internet to find business locations.  The days of receiving the yellow pages on the front doorstep have dwindled and are nearly nonexistent. People talk about SEO (Search Engine Optimization) and how it is needed; however without a full strategy, including social media, businesses will not get the results anticipated. Social media encompasses numerous angles. For any business, three main points are necessary to drive success. First, directory citation sites like YellowPages.com, MerchantCircle.com and HotFrog.com. These sites allow business listings with all the necessary information. Second, review sites, such as Yelp.com, AngiesList.com, Manta.com and MojoPages.com.  Third, the broad topic of social media profile sites. These include, but are not limited to, Facebook, Twitter, Instagram, Snap Chat, Tumblr and a multitude of others. Based on these three points alone, the need to have a strategy and not just wing it is clear.

To make a business successful online some important rules need to be followed. Some might say “I can do Facebook on my own” or “I built my Facebook page up to 5,000 fans.” That is great if a business built a page to 5,000 fans, but how many of those fans actually bought the business’s product?  Maybe one or a couple. SEO and online marketing is a highly skilled and professional career rather than a short term job. Social media takes time to build results. A business will get relative exposure and see results in the first couple months when using a good agency. As with any other investment, this is a time investment in the business. It takes time to see continuity in process and a consistency in base and growth. This is not a “do this one time and call it good” thing. It is an ongoing process. Largely due to Google’s ever changing criteria.

Here is an example of why hiring an SEO Professional is necessary. It would be ill advised to go to a custom home builder and tell them how to draw up plans to my new house. If I approached him while he was building to instruct him on placing a beam, I would be misguided. Why?  I know nothing about building a house. I have some concept of framing but would the framing even be straight? It is just as important to hire an agency to do your online marketing as it is to hire a professional contractor to build a house. A business owner knows their business but not SEO and social media strategies. It takes more than just putting up a website and a Facebook page in the hopes that people come.

There are eight pitfalls businesses do when attempting SEO and social media marketing on their own:

  • Not having a strategy.
  • Being on every social media channel. (one to three max is a 
good rule of thumb. Two is perfect).Today things change at a rapid pace. Ninety percent of people use the internet to find business locations. The days of receiving the yellow pages on the front doorstep have dwindled and are nearly nonexistent. People talk about SEO (Search Engine Optimization) and how it is needed; however without a full strategy, including social media, businesses will not get the results anticipated. Social media encompasses numerous angles. For any business, three main points are necessary to drive success. First, directory citation sites like YellowPages.com, MerchantCircle.com and HotFrog.com.
  • Not being steady. ( Think Tortoise and the Hare, one plus years).
  • Utilizing online networking as a business stage (sales platform).
  • Having an assistant or intern do it all.
  • Not engaging with followers consistently.
  • Thinking that having first page Google results are everything.
  • Not tracking analytics.

Boise and the Treasure Valley area have grown significantly over the past several years. Competition in every business has grown in return creating a smaller customer base. Having the right SEO and social media strategy can and will place businesses ahead of their competitors.

Marc Normandeau is the SEO specialist with White Rapids Marketing your source for businesses online needs in the Treasure Valley areas.  To find out how we can help your company and to receive a free website analysis, visit WhiteRapidsSEO.com or call 877.314.0004.