All About Flooring

Expert Shares the Latest Flooring Trends

Casey Dillabaugh, owner of Dillabaugh Flooring America and Design, began an informal apprenticeship to learn the flooring business at the age of 13.

“My dad started the business and he decided that when I turned 13, I would start up,” explains Dillabaugh. “My first jobs were with the commercial installation crews at Caldwell and Skyview high schools. My dad would have a couple commercial installers pick me up at 7:30 a.m. and take me to start scraping and prepping floors. While my friends were out having fun all summer, I was miserable,” laughs Dillabaugh.

As Dillabaugh entered high school, his dad gave him the chance to work in every department in the company, but Dillabaugh was not convinced that the flooring business would become his career. Dillabaugh has since decided there must have been a higher plan.

“We proudly proclaim that we are a Christian company,” notes Dillabaugh, “The Lord kept tugging at me saying, ‘Casey come home.’”

After receiving his college degree in California, Dillabaugh eventually returned to his Idaho and flooring roots. He worked in sales gradually taking on more and more responsibilities. In January, Dillabaugh took over the company.

What is one thing that separates Dillabaugh Flooring from other flooring companies?

“It’s the experience.  You will notice a difference when you walk into Dillabaugh’s and how our sales professionals truly care about you.  We are so blessed to have the team that we do. One other thing that really separates us is the ability to do it all. Not only do we do flooring in the home, we also have a commercial division, and a hardwood sand and seal division for re-sanding floors. In addition, we also fabricate our own granite. We even do cabinetry. If a client is looking to renovate a kitchen or a bathroom they don’t have to hire a remodeler. They can come to us and essentially cut out the middle man.”

What would you recommend for a home that has been through flooding or some other type of disaster?

“We are quite proud of our insurance division. We have two guys and a special gal that spend their time solely dedicated to those who suffer water and fire damage.”

What are the latest trends in flooring?

“On a national level, the trend has moved to hard surface. Whether that be hardwood, laminate flooring or a vinyl type product. But there are new technologies in flooring that have made carpet exciting. For instance SmartStrand silk is the softest carpet that has ever been felt. This carpet has such great stain resistance that you can poor bleach on it and it won’t affect the color.”

What are the benefits of choosing carpet flooring?

“Carpet provides comfortable living that hard surfaces can’t provide. Tech advances keep carpet lasting newer longer. Carpet mills have realized that in order to survive they’ve had to up their game to compete with hard surfaces. We are the beneficiaries of that competition.”

Can you tell us about the trends in hard floor surfaces?

“There are two categories of hardwood. Sand and seal site finish, where we install on-site and prefinished wood that has a finish in the factory. Many people are moving towards the prefinished wood. If you want a rustic looking floor you want the prefinished wood. It’s getting more and more affordable. Product is probably 15 percent cheaper than it was five years ago because there is more competition among the mills.

Laminate flooring has a wood look. It’s very good for active households. It won’t scratch and generally it won’t dent as easily.

Luxury vinyl tile has the look of wood and a lot of the same characteristics as laminate only it’s waterproof. It’s a little bit more expensive because it hasn’t been on the market as long. It’s probably the hottest product on the market right now. It’s easy to install so there are a lot of DIYers using the product.”

What has been your favorite project thus far?

“We have sales professionals and installers that have been with us for 20-plus years. We take great pride in our work. In our regular training sessions, I always ask our staff ‘What do you guys sell?’ We don’t sell flooring. We sell an experience.” People can buy flooring anywhere. The prices are very similar. We want our clients to know that their best interest is our interest. That’s what our sales professionals take great pride in. Your sales professional will be with you through every step of the process.”

“When we get clients to share photos of their completed projects whether it’s on Houzz or Facebook, it is so rewarding because our goal is to exceed our clients’ expectations and help transform their house into a home.”